Writing | Elliot Padfield

Growth Journal

Writing on growth, GTM,
and building startups

Frameworks and lessons from scaling early-stage companies and running growth teams.

FeaturedAug 4, 2026

Clipping and Performance UGC: What Brands Buy

An operator’s guide to clipping and performance UGC: how the models work, what you are paying for, where campaigns fail, and how to test them properly.

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Using Hatchet MCP to Let AI Agents Operate Background Workflows

A practical guide to using hatchet-mcp so Claude and other MCP clients can inspect workflow runs, read logs, check workers, and safely trigger, cancel, or replay Hatchet jobs.

Jun 1, 2026·8 min read

The First 90 Days as Head of Growth at a Startup (and How Founders Should Judge You)

A practical 30/60/90 playbook for startup growth hires. What to audit, where to find quick wins, and how to build credibility without becoming the "hacky growth person".

Dec 8, 2025·21 min read

Quiz Funnels for B2B: Qualification, Routing, and Conversion

How B2B teams use quiz funnels to segment leads, qualify buyers, route demand, and create a more consultative sales experience.

May 25, 2025·16 min read

Recovering / Extracting Data from a Terramaster TNAS Drive Using Windows

A comprehensive guide on recovering files from a Terramaster TNAS hard drive using Windows Subsystem for Linux (WSL) while retaining metadata and folders.

Nov 24, 2024·9 min read

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Writing by Elliot Padfield

Clipping and Performance UGC: What Brands Buy

Using Hatchet MCP to Let AI Agents Operate Background Workflows

The First 90 Days as Head of Growth at a Startup (and How Founders Should Judge You)

Quiz Funnels for B2B: Qualification, Routing, and Conversion

Recovering / Extracting Data from a Terramaster TNAS Drive Using Windows

Clipping and Performance UGC: What Brands Buy

Using Hatchet MCP to Let AI Agents Operate Background Workflows

The First 90 Days as Head of Growth at a Startup (and How Founders Should Judge You)

Quiz Funnels for B2B: Qualification, Routing, and Conversion

Recovering / Extracting Data from a Terramaster TNAS Drive Using Windows