In this article, we’re going to cover a TikTok growth strategy that has never been covered before in marketing blogs. TikTok engagement groups, also known as TikTok pods — what are they and how can you use them to increase your hearts and organic reach on TikTok?
Whether you’re a master TikToker or just starting out, chances are that you probably haven’t heard about engagement groups. Maybe you’ve heard about engagement pods on Instagram with thousands of users. Either way, I encourage you to stick around to read this post, because we have some good stuff stored for you.
TikTok is one of the hottest and fastest-growing social media platforms. The platform has over 500 million monthly active users on the platform. Even though many people have become ‘TikTok famous’, nobody is using the platform for marketing to a younger demographic, promoting their personal brand or becoming an influencer. That means it’s not yet over saturated and anyone who puts the effort into using TikTok is very likely to get noticed.
“Attention is the most valuable asset” — Gary Vaynerchuk
So, what are engagement groups?
The purpose of participating in TikTok engagement groups is to get your post into the For You page for as many people as possible and gain good organic growth from there.
TikTok engagement groups are groups set up on messaging platforms such as Telegram with the aim of growing your profile and increasing the number of followers and hearts you have. They are called engagement groups because everybody participating in these groups is willing to like and/or comment on other members’ posts in exchange for their own posts getting liked and/or commented.
Each group usually has its own rules. Either it’s a comment only group, a like only group or a combination of both.
Usually, in a TikTok engagement group, you open the group, give comments/heart the 10(or whatever amount is agreed upon) latest posts in the conversation and drop your post into the conversation. When somebody else wants to participate, he/she simply comments/hearts on the last 10 posts and drops his/her post into the conversation. And so, it goes on and on.
Both options are good as you get real people commenting on and liking your posts. However, in order to get massive growth, it’s better if you can plan the time for higher engagement. As I said before, it’s important to get a lot of engagement in the first hour of posting.
What type of impact do these groups have?
The TikTok algorithm is incredibly difficult to judge and is even more protected than the Instagram algorithm. It’s safe to assume that the engagement rate in the first hours of your post will give your post a quality score. This is why TikTok engagement groups are one of the only guaranteed ways to grow your account and get more hearts and follows.
Luckily for us, the TikTok algorithm won’t change or stop TikTok engagement groups from working.
How do I get into these engagement groups?
These groups are usually very well guarded secrets. Most groups are small collections of friends supporting each other, but there is one group that is open to everyone and checks to ensure that everyone is engaging properly. It is on the Telegram messaging app and you can join it for free here.
If you’re struggling to find groups you can also hit me up on Instagram @elliot.padfield. I’d be happy to tell you more and add you to these groups.
Since the June 2020 algorithm update, the way engagement groups affect long term growth has changed. For now, I have closed the group to new members. I am, however, offering a manual growth consultancy service. I have put together a small team and together we are providing a personal growth service. No bots, no sketchy websites. Real people at the end of our cell phone. We’re currently working with clients just getting started all the way up to major influencers. If you want to learn more, hit me up on Instagram @elliot.padfield or book a consultation.