šĀ Iām Elliot Padfield, an entrepreneur & investor.
šMost people know me for running my advertising agency, Padfield Media which works with high-growth brands to acquire customers using TikTok ads.
š¤Ā Working with founders is my passion & I regularly invest in and advise early-stage technology startups.
šĀ Iāve built and acquired a number of direct-to-consumer e-commerce brands.
š” Iām British but currently spend most of my time in London, UK & Los Angeles, USA.
āļøĀ Dubai, New York City, & Ft. Lauderdale have all been my home at various points too.
If you represent a, my team at Padfield Media would be happy to help.
Iāve consulted and advised in a number of settings on GTM, marketing strategy, & social media.
Please contact me if you are interested.
Iām a passionate value-add investor writing checks from $5k to $100k in pre-seed & seed-stage startups.
Hereās the info you need:
š§Ā I always look at the founders first. Founders who inspire me & build trust are the ones I invest in. Solo founders are just as great as teams. I look for examples of how youāve demonstrated skills rather than experience for experienceās sake.
š¬Ā Companies should be in a position for me to add significant value. Iām a firm believer that investors should deserve their allocation. Unless I can see a clear path for me to provide a unique value-add other investors canāt offer, the company isnāt for me.
š³Ā Companies must be capital efficient. A clear monetization model or path exit should be present even when other elements of strategy are undeveloped.
šĀ I invest early. Early in companies (usually the first raise) and early in the round.
š Warm intros are great (itās an easy way to prove you know how to build relationships) but I consider cold pitches with equal gravity.