šŸ‘‹Ā Iā€™m Elliot Padfield, an entrepreneur & investor.

šŸ¤Ā Working with founders is my passion & I regularly invest in and advise early-stage technology startups.

šŸ›’Ā Iā€™ve built and acquired a number of direct-to-consumer e-commerce brands.

šŸ” Iā€™m British but currently spend most of my time in London, UK & Los Angeles, USA.

āœˆļøĀ Dubai, New York City, & Ft. Lauderdale have all been my home at various points too.


Work with me

Consulting & Advisory

Iā€™ve consulted and advised in a number of settings on GTM, marketing strategy, & social media.

Please contact me if you are interested.


šŸ’øĀ Investing

Iā€™m a passionate value-add investor writing checks from $5k to $100k in pre-seed & seed-stage startups.

Hereā€™s the info you need:

šŸ§‘Ā I always look at the founders first. Founders who inspire me & build trust are the ones I invest in. Solo founders are just as great as teams. I look for examples of how youā€™ve demonstrated skills rather than experience for experienceā€™s sake.

šŸ’¬Ā Companies should be in a position for me to add significant value. Iā€™m a firm believer that investors should deserve their allocation. Unless I can see a clear path for me to provide a unique value-add other investors canā€™t offer, the company isnā€™t for me.

šŸ’³Ā Companies must be capital efficient. A clear monetization model or path exit should be present even when other elements of strategy are undeveloped.

šŸ••Ā I invest early. Early in companies (usually the first raise) and early in the round.

šŸ‘‹ Warm intros are great (itā€™s an easy way to prove you know how to build relationships) but I consider cold pitches with equal gravity.

For Startups

Please donā€™t send me a templated email.

I know raising capital is hard but if you donā€™t make it easy for me to understand why I would be a good fit to invest, I canā€™t help you.

Even if youā€™re not raising, Iā€™m here to help. If you want some feedback or a chat about your deck, let me know and Iā€™ll make the time.

Get a warm intro or pitch me directly.

For Investors

If youā€™re looking to co-invest or make an intro, feel free to reach out.

If youā€™re looking for additional deal flow, I occasionally run syndicate-style deals. If you want to be added to my list for these deals (~1 / month), email me.


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